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Category Archives: Online marketing

Digital Branding

What’s the actual difference between digital marketing and digital lead generation

Now it's been seriously confusing for the business entities what is digital marketing and digital lead generation. Basically, Lead Generation is one aspect…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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